Aaron Doerfler
Hey I'm Aaron! (greetings from cloud9)
🤙
I am currently a Digital Management candidate in the M.Sc. in Management program at Ivey Business School at Western University.
I am currently working as the Head of Product at Atila,
an ed-tech startup that helps students easily find and apply to scholarships & get mentorships. I am interested in consulting, digital transformation, AI, tech policy, and much much more.
Projects
USRI 2022 Design Showcase Video: Emotion Tracking Artificial Intelligence in Cars
In the summer of 2022, I completed a 16-week summer research internship completed under the supervision of Dr. Luke Stark. We focused on emotion-tracking artificial intelligence in cars. This is my 10-minute presentation exploring some highlights from my USRI paper including an overlook of the industry, the companies we explored, and some ethical concerns with this technology. Check back soon for a final copy of the published paper!
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Atila
I am the Head of Product at Atila.
Most of my focus has been on growing and establishing our AI search engine Atlas.
Atlas can find or summarize anything on Youtube using OpenAI Whisper, UKP Labs BERT’s sentence transformer model, and BART LFQA. I am focusing on
developing on our growth strategy and gettnig user feedback. I recently had the opportunity to present Atlas at CUCAI 2023.
Exploring the Debates Surrounding Algorithmc Trading
An introduction to my end of year project, this paper explores the pros and cons of algorithmic trading. I focused on users thoughts surrouding faster and more precise trading, lower costs, and increasing market liquidity that contributes to greater market quality. On the other end I explore the claims from critics that argue that algorithmic trading is highly unregulated, biased, and volatile, resulting in undesired outcomes where losses can accumulate quickly.
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Putting Flesh on the Bones of AI: A Literature Review
Technological progress over the last five years has placed humanity into a society full of applications of artificial intelligence and machine learning. These applications are incredible technological feats that can be applied to many sectors of modern life, including finance, healthcare, and law. In this paper, I review and connect three pieces of literature that consider the ethical implications of artifical intelligence.
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Non-Fungible Tokens, NBA Top Shot, and the Future of Material Culture
I wrote my paper on the rise of the blockchain and non-fungible tokens, specifically exploring NFT services like NBA Top Shot and how they have the ability to create a de-materialized culture, and shape the future of digital consumption in modern society. NBA Top shot is an online marketplace that allows basketball fans from around the world to trade and collect official NBA licensed highlights, or what they call “moments”
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What are “Meme Coins” and Why are they so Popular?
The rise of cryptocurrencies over the past year led me to explore the rise of meme coins, how they got to be so popular and how public figures like Elon Musk and Mark Cuban influence the market and adaptation of these coins.
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How the Toronto Raptors Built The Best Sports Marketing Brand in Canada and Possibly the Entire NBA
After the magical 2019 run to their first NBA Championship, I decided to collect and analyze social media data from the Toronto Raptors Instagram page and compare it to the likes of other NBA and Canadian Major Sport's franchises.
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Adobe Creative Cloud Portfolio
Ever since grade 9, I have had fun creating new creative projects. In this folder you will find some of my work from Adobe Creative Cloud Products such as Photoshop, InDeisgn, Premiere Pro and Illustrator. This is a skill I am continuously working on, so stay tuned for more content!
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Atila Schools and Jobs Report
Over the past few months, I have worked with my peers on the marketing team at Atila to create a 2020 Post-Secondary Schools and Jobs Guide. This ebook was created to help prospective university students learn about which schools placed students at the top companies in industries like Biomedical, Consulting, Investment Banking and Tech. I co-wrote the tech chapter of the ebook, as well as created compelling graphics to help convey our findings to the readers.
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